Wifi to SF

• Create a diagram
• WiFi Points Needed → Total Devices in SF → People in SF → CA Population

Lotion

• Segment by number of uses (1x a week, daily)
• Size of a lotion, when it will run out
• Run numbers per segment (max 3)

Google Glass

• Choose a persona to focus on
• List use cases based on persona
• Identify importance

Yahoo’s Net Income

• Define metric if you are unaware
• Calculate separately to arrive to number needed:
  • Ad revenue → Enterprise revenue → Sales revenue → Total revenue → Operating cost → Net profit → Net income percentage