How can we improve revenue?

• New vs. existing customers
• Size of bet (optimizations? new initiatives that are big?)
• Revenue stream: Increase subs or ads revenue?
• Customer type: Revenue improvements per persona

Why did our metrics drop all of a sudden?

• Internal vs. external changes: Feature vs. holiday?
• Geography
• Product line/area: Just 1 product or >?
• Funnel: One funnel or all?
• Source: Is the drop from a particular source?

Structuring your options:

• Low or high risk
• L or H investment
• ST or LT benefit
• Growth or revenue-focused?
• Build vs. buy