• Total number of users: This increases with time. Does not mean success.
• Daily pageviews: This can be meaningful but can be diluted with mechanisms such as 1 page split into few.

<aside> 💡 Good metrics = correlated with strategic, long-term success

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Pirate Metrics “AARRR”

Also called “funnel metrics”. Customer stages from Acquisition to Revenue. The idea is they get fewer and fewer.

• Acquisition
• Activation
• Retention
• Referral
• Revenue