1. Practice identifying and practicing goals
   1. Write down business and customer goals
2. Stay current with well-designed products
   1. i.e. search-as-you-type, continuous scrolling, heart/like
   2. Good design rarely requires reinventing the wheel; better to use familiar pattern
3. Develop quality bar
   1. Notice quality issues
   2. Choose issues to fix, but keep cost in mind
4. Radical solutions
   1. Move deadline, change team size, form partnership, solved outside the product?
   2. Change business model
   3. If you could wave a wand to build anything you want what would it be