• upgrade fees
• make obsolete legacy
• sales, prod management (engaged with product, the cx ALSO tutorials ALSO extra differentiation)
• contract value
• might become a shelfware -> lose interest -> alts
• marketing - must be communicated to customer (change in pricing)
• finance (bottom and top line revenue handling)
• metered or annual full featuer
  • open to small business
  • less approval for capex
• pay-per-use
• user types
• capex to opex (stretch their budgets)
• some prefer capex (amortize over time, tax breaks)
• no lost of investments, improve CI though