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Basic Terms

Product

Analytics: AARM Metrics

B/S: 5Ws and H

B/S: SCAMPER

Marketing

Big Picture Framework

Journey: Marketing Funnel

Ads: MOB Framework

Technical

Partner with engineers.

Prereq: Costing Intuition

Technical Terms

Optimizations Best Practices

Staging

Product analytics & logging

Data Structures

Common Issues

Product Documentation

Sample Cases

Estimation

Analytics

Pain Points

Design

Data Insight

Use data to complement user insights. Good KSF → aligned with strategy (profitability, mkt share, etc.). Don’t overuse experiments. Play with data. Create dashboards. Use benchmarks.

Good Metrics vs. Vanity Metrics

A/B Testing & Stat

Execution

Project Management

Product Design

Do product discovery. Understand → define → sketch → decide → prototype. “Partner” not order your designer. Design principles to guide universal design, consistency, tone of voice and delight.

Feature: CIRCLES Framework

Journey: 5Es Framework

Ethics: Microsoft Harms Framework

Testing Hypothesis

Strategy: Sticky Usage

Design Concepts & Frameworks

Interview

Behavioral: DIGS Method

Product Mindset

Business

Pricing: Razor-and-Razorblade

User Insight

Speak with (existing and potential) users. Dig beyond surface. Validate assumption. Create user-focused culture.

Motivations: Jobs to be Done

Life Cycle: Customer Journey

Usability Guidelines

New Recos: User Research

Analytics

Identify & structure ambigious problems: Exploratory or Decision-making? Predict, explore and build your intuition. Make sure to articulate frameworks when using them.

Exploratory: Revenue

Bug Prioritization

Systems Thinking in PM

Evaluate Options